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CHATTANOOGA
The Oreck stores in Chattanooga and Cleveland offer more than just a way to clean your home. They also offer convenience; the Oreck cleaning concept created in 1963 had only previously been offered in this market by calling an 800 number.
In addition to his lightweight vacuums, David Oreck has filled his local Oreck stores with many interesting and functional products and the specialty retail store has earned the reputation as a ‘one-stop shop’ for all cleaning needs.
“People think we just sell vacuums in our store,” said Donna Johnson, the sales and operations manager for the Chattanooga, Cleveland and Johnson City stores. “We say at the Oreck store, we sell benefits, not products; the benefits of having a clean and healthier home by using our lightweight yet powerful products.”
Offering a lightweight 8-pound upright vacuum has enabled millions of consumers of all ages to vacuum their home without experiencing back and shoulder pain that can occur after using a heavy vacuum. In addition to their already popular vacuums, the stores offer air purifiers, dry carpet cleaning and wood floor cleaning systems, and a full line of cleaning products. With so many surfaces in the home today, the objective of the “clean home experts” is to assist the consumer in finding out their specific needs for their unique home design.
“Many homes today are filled with combination wood and carpet flooring, granite and stone countertops, and we find many consumers are just not totally comfortable and getting the desired results with the products they are currently using,” Johnson said. “It is our responsibility and privilege to help our customers discover new ways to maintain their homes efficiently and protect the investment they already have made in their home purchase.”
One new product line that has the Oreck “clean home experts” excited is the recent addition of the Miele canister line, a very well-known German brand that has been producing a high end, built to last canister for more than 100 years. Loyal Oreck customers will be interested to know of the similarities between the Miele and Oreck companies. Founded by Carl Miele and Reinhard Zinkann over 108 years ago, Miele Corporation prides itself on exceeding the customer’s expectations while raising the bar for the homecare industry. Like Mr. Oreck, Mr. Miele believed in providing first-class products and services, while making life more comfortable. Where Oreck is well-known for its lightweight upright vacuum, Miele has built a solid reputation of quality, endurance, and sustainability with their canister line, which currently features over 20 models. Like Oreck, Miele understands the importance of maintaining your home’s air quality, and their exclusive Sealed System filtration is proven to significantly reduce the amount of allergens and pollutants that can escape during vacuuming.
Speaking of keeping allergens and dust at bay, Oreck Chattanooga is cleaning the air like never before with the new Oreck AirInsitnct air purifiers. Truly the “next generation” in air purification, these purifiers boast a HEPA filtration system and a sleek appearance. Powerful and efficient, the AirInstinct continuously monitors particles in the air as they pass through its system and adjusts its speed accordingly. With built-in child safety features, the AirInstinct is Energy Star Qualified and built with safety in mind; you can literally turn them on and walk away!
One of the major benefits of purchasing from the Chattanooga Oreck Store is the peace of mind that comes with knowing that our products will always be serviced in our store. In addition, customers have 30 days to try their purchases out in their homes without obligation. “Having the Oreck 30-day trial period, plus the fact we have been in this Chattanooga market for 15 years, customers know they can trust us with whatever products Mr. Oreck puts in our store,” said Vickie Wolfe, a “clean home expert” at the Chattanooga location. The infrared heaters are being offered for the fourth year in a row, and are continuously one of the store’s most popular items.
“Sometimes, we get a little overwhelmed with all our new products coming in,” said veteran “clean home expert” Janey Sorrells. “I have been here about seven years and the product line has changed and continues to get better and better. I sometimes say, if Oreck doesn’t have it, you just don’t need it.” In addition to quality and reasonably priced products, the Oreck Clean Home Centers promote and provide legendary customer service. David Oreck’s No. 1 goal is to exceed customers’ expectations.
“We take that goal seriously,” said Johnson. “We have a lot of loyal customers that are now buying a vacuum or air purifier for children, grandchildren and even great-grandchildren! It has been exciting over the past 14 years to build this business by building relationships with our customers, and we feel we make a difference in their homes and they make a difference in our lives. Many of our customers we consider friends. Sounds kind of corny, but we are truly selling benefits, not products, and we love what we do!”
Chattanooga Times Free Press
Hometown Advantage
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Donna Johnson
Manager
